Wednesday, August 24, 2011

Project Aura

Okay, I admit it: this is pretty cool. It's funny how some ways of lighting up your bike at night come off as dorky and others don't: I think what really appeals to me about this is the way it also indicates when you're slowing down, and does that intuitively, using a visual language that would be (one hopes) totally instinctive.

Project Aura: Bicycle Safety Lighting System from Project AURA on Vimeo.

I would buy this! Even with my blinking tail light and Mike's googly white eyes in front I still worry that I'm invisible at night. Even when I've also got my panniers with their (I know, because I've seen it) blindingly reflective orange patches on the back.

No, I swear, it's *not* the same as getting spinners. Or those purple undercarriage lights people put on their cars. It's not! It's cool!


  1. Those are very cool. Bow tie Dr. Cool. Ok, maybe not bow tie, but certainly long scarf Dr. cool!

    I would buy them as well. Still need head lamp and rear lamp.

  2. I would totally get those - when commuting by bike, I leave home before 4 a.m. - and it is PITCH dark - plus I always feel everyone driving (like me) is still somewhat foggy and waking up ...

  3. Totally cool. I would also want them to play that song while I'm cycling. Awesome!